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iSpot uSpot Contest Update
Thank you to everyone who participated in the iSPOT uSPOT Super Bowl XLII Contest. We’ll be posting the names of the winners Tuesday, February 5th!
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And the winners are…
CW Consulting Group is pleased to announce the winners of the iSPOT uSPOT Super Bowl XLII Contest. First Prize, Tom Brady Replica Jersey, goes to Bob Carson for his thoughtful and comprehensive...
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Blogging Heroes
Recently I came across the book Blogging Heroes: Interviews with 30 of the World’s Top Bloggers. The author, Michael Banks, interviewed 30 bloggers who he found listed on Technorati, Digg, Alexa and...
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Using Social Media for Care and Support
Most of the posts I’ve written for Impressions through Media the past few months have focused on the use of social media in the business world. But like a growing number of people I know, I’ve been...
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Finding the Golden Ticket in Social Media
There’s a lot of good books and blog posts around these days about Social Media and Marketing. Sometimes more then I can keep up with. Something funny happens when I’m about to crack a book open or...
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Monitoring and Measuring Social Media
At the end of the day, marketing professionals are held accountable for their marketing strategies and tactics. Does the activity mix optimize the marketing budget? Did the projected ROI (return on...
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The social media press release
I recently came across an interesting blog post by Paul Dunay on Marketing Prof’s Daily Fix that I want to share. Paul’s post entitled “The Power of Social Media Meets the Press Release” made...
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Your Enterprise 2.0 Story in Six Words– and a chance to win a Platinum Pass...
Legend has it that Hemingway was once challenged to write a story in only six words. His response? “For sale: baby shoes, never worn.” Last year, SMITH Magazine re-ignited the recountre by asking...
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Social Media State of Mind
(Sung to the tune of New York State of Mind by Billy Joel) It was so easy living day by day Out of touch with the rhythm and blues But now I need a little give and take Social Networking or Blogging...
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Yesteryears in a Day of Social Media
I’m not usually drawn to stores overflowing with bric-a-brac, but yesterday I was on an adventure with a friend who I hadn’t seen in a long time, so I was happy to go along. Perched on a table in a...
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Inspiration for Social Media
I read many blog posts during the week from a wide range of sources, and there’s always a few which really stand out. This past Memorial Day weekend, in between cook-outs, get-togethers, and catching...
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What’s Your Social Media Profile?
It’s not as simple as it used to be. There’s a new generation of typing going on out there—Social Technographic profiles. Forrester Research coined the term which refers to how people use social...
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Already Living Web 2.0
Last week as I walked around the Demo Pavilion at the Enterprise 2.0 Conference in Boston, sales reps wooed me with all kinds of fun paraphernalia, you know those conference goodies you can’t resist....
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The Elements of Social Media Style: What Would Strunk & White Say?
You may have an old copy of Strunk & White’s infamous book, The Elements of Style, cramped into your bookcase, or perhaps you’re using it to prop your window open on a hot summer’s night. Or...
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Drive Online Video Long & Straight for Marketing
Today we have a guest post by Neil Costa, Co-Founder of Stimulate Solutions, Inc. YouTube isn’t a passing phase. It has clearly emerged as an important tool to use in marketing and sales, and explains...
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Extending your relationships with LinkedIn
Last week I participated on a panel for The Boston Club, an impressive professional group of women business owners. As the room filled to capacity at Turner’s Fisheries in the Westin Hotel in Copley...
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The Power of Social Media
Some of my closest friends and family members still get that glassy-eyed look when I try to explain social media to them. When I came across Peter Kim’s post, A List of Social Media Marketing...
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What is that Thing, Called Ning?
Sounds almost Suessical, does it not? I wish it was as simple as that–a fun rhyme. But I discovered Ning under anything but fun circumstances. You see, the Wellness Community of Greater Boston, an...
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Tagging: The Heart of Social Media
At the heart of social media, is tagging; like the icebreaker used at a cocktail party, your name badge at a conference, contact info on your business card; tagging has become a part of your social...
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Mission-Focused Social Media
If you’ve been struggling to get your arms around Social Media– what it means, why you and your organization should cross that bridge–I think you’ll find insight and inspiration by the American Red...
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